The Sublytics platform is known for it’s pivot-style reporting. In this example you can see the ability to view the Customer Lifetime Value (LTV) report by Initial Discount Code drilled down by Initial Offer. We will take you from the dashboard widget that has boiled the Initial Discount Code performance down to Customers, Subscription Retention Rate, Average Order Value, and Customer Lifetime Value to the Customer Lifetime Value report that generated the dashboard widget.
Once we land on the Customer Lifetime Value report added Adjustment Rate to see if these discounts are leading to refunds or chargebacks, recurring revenue rate to see what percentage of these subscriptions are tied to subscriptions vs one-time sales.
We then look at lifetime value of those acquired with no discount to find that the LTV is lower likely due to the fact that in this case AOV is lower, the refunds are higher, and the Recurring Revenue is lower which means there are less customers are on subscriptions driving recurring revenue for the business.
From here we drill down into LTV by Initial Discount Code by Initial Offer, which tells us if those who were acquired with a 6-month plan stay on a 6-month plan or if they’re taking advantage of upsells. In this example we look at the Discount Code NEWVIP15 and drill down by Initial Offer then by Current Offer to see that those with the highest lifetime value do move to other recommended offers.
If you want to see the Customer Lifetime Value report in action with your own data– get in touch with us today!