Jenifer Weber 
Walter Long (Sublytics) Talks Lifetime Value with Subscription Industry Leaders Dan Probst (KONG Box at Pattern) and Chris George (SUBTA) Walter Long, joins Chris George of the Subscription Trade Association (SUBTA) and Dan Probst, President of KONG Box at Pattern to discuss the intricacies of measuring Customer Lifetime Value in the subscription business model. Since entering … Read more Sublytics Featured on SUBTA with KONG Box
Have you wondered why “Shopify Alternatives” is a steadily trending search term since January 2021? The timing is no coincidence. With Shopify’s 2021-01 API release, the eCommerce community is talking about what they can do to have more flexibility and more autonomy without compromising their business strategy due to Shopify’s limitations. The biggest hit to merchant … Read more Shopify Alternatives: Why Merchants Are Leaving and What to Consider
Why Subscription Cancellation Reason Is Important As a growing subscription eCommerce business, it is vital to understand why customers are churning down to their actual cancellation reason. Without this knowledge your acquisition strategy may take an unintentional plummet, as there needs to be a full-circle feedback loop between your customer experience and the reason why … Read more Know Your Subscription Cancellation Reasons
https://www.youtube.com/watch?v=rncPVlVVYzQ With Sublytics you have the ability to gain real-time insights like never before, and customize data views for your specific business needs. Here’s an example of our stock subscription dashboard where you can see a snapshot of metrics like active subscriptions, retention rate, and forecasted recurring revenue. With our widgets, you can easily visualize … Read more LET’S SEE IT: Subscription Dashboard Overview
There isn’t one silver bullet to increased customer retention, with so many variables at play and one big goal, the entire undertaking can feel pretty daunting at first. That doesn’t mean there isn’t a good step by step process you can follow to increase customer retention rate. These next six steps for improving your retention … Read more Your Next 6 Steps To Improve Customer Retention
Retention rate is a misunderstood metric in any business model but especially in the subscription eCommerce business model. There are many ways to run into issues with measuring retention accurately and in a routine cadence so that you can actually make critical decisions from the data. If you want to start leading your business with … Read more 5 Mistakes To Avoid When Analyzing Retention
https://www.youtube.com/watch?v=pABNcyprWGI The Sublytics platform is known for it’s pivot-style reporting. In this example you can see the ability to view the Customer Lifetime Value (LTV) report by Initial Discount Code drilled down by Initial Offer. We will take you from the dashboard widget that has boiled the Initial Discount Code performance down to Customers, Subscription … Read more LET’S SEE IT: LTV Viewed by Initial Discount Drill Down by Offer
Sublytics VP of Business Development, Walter Long, Talks about the Value of In-depth Analytics on Leading Subscription Podcast Walter Long, joins Eric Musick of the Subscription Box Show to discuss subscription analytics – and what your numbers mean for your business. Walter specifically covers what it means to dive into customer retention metrics and how … Read more Sublytics Featured on The Subscription Box Show
The Balancing Act The balancing act between growing your sales revenue and inventory management is crucial for obtaining customer satisfaction. If your sales unexpectedly boom in a particular month (woohoo!) but you don’t have the inventory to back them up then you’re looking at a boom in customer support inquiries shortly to come. We’ve all … Read more Inventory Forecasting: Why It’s Different For Your Subscription Business
Does your CEO jump when you mention your Customer Acquisition Cost? Many growth marketers who have been growing their eCommerce business for a while probably have a couple of metrics engrained in their minds – and an acceptable cost associated to those metrics. As a growth marketer it is easy to get hung up on … Read more How To Justify Your Customer Acquisition Cost
Subscribe to our newsletter for best practices to keep your most valuable customers longer – not a bad deal right?
Subscribe to our newsletter for best practices to keep your most valuable customers longer – not a bad deal right?
